Donnes’s office also suggested the depths of the brand’s fall. It was a small room in a tiny suite off a narrow courtyard in the innards of sleepy Sunset Gower Studios, in a part of Hollywood once known as Poverty Row. This was where Lampoon had gone to nurse its wounds. To Donnes’s right, a glass case framed a certificate of its now worthless stock, which was currently trading at a fifth of a penny per share. To his left, in the wall above his head, a divot made by Donnes’s National Lampoon coffee mug memorialized one of his lower moments. When Donnes arrived in 2012, after his two predecessors decamped for the hoosegow, he found a devastated company. To save...
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